Winter Heart Campaign
- Client
- M.T.A
- Media
- Seasonal Campaign
Agency task
To create an exciting and fresh idea for the season opening and build a communication plan for the 2025 mountain tourism season in Georgia. The goal is to highlight the unique features of Georgia’s ski resorts (Gudauri, Bakuriani, Mestia, and Goderdzi) and excite tourists for the upcoming season. This concept will also be adapted and developed across various digital communication channels and assets.
Solution
We launched a campaign called Winter Heart Beats in Georgia, , focused on a 3D object that changes and moves, symbolizing the unique spirit of each resort. This object will be the centerpiece of the campaign, evolving in real-time to reflect the distinct personality of each resort. As it transforms, the object will change its shape, color, energy, and rhythm, providing a dynamic and immersive experience for the audience.
